EarthWorks Geospatial Catalog

United States Designated Market Areas

Description
United States Designated Market Areas is a polygon theme representing groups of surrounding counties or split counties (by five-digit ZIP) in which metropolitan central area commercial TV stations achieve the largest audience share. DMAs are designed by A.C. Nielsen and define non-overlapping geography for planning, buying, and evaluating television audiences across various U.S. markets.
Publisher
Environmental Systems Research Institute, Inc. (ESRI)
Year
2000
Held by
Columbia
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