EarthWorks Geospatial Catalog

U.S. Designated Market Areas

Description
A U.S. Designated Market Area (DMA) is generally the group of surrounding counties or split counties (by five-digit ZIP) in which metropolitan central area commercial TV stations achieve the largest audience share.
Publisher
Environmental Systems Research Institute, Inc. (ESRI)
Place(s)
United States
Subject(s)
utilitiesCommunication, polygon, marketing, television, audience share, and market share
Held by
Harvard