EarthWorks Geospatial Catalog

U.S. Designated Market Areas 2002

Author(s)
Description
A U.S. Designated Market Area (DMA) is generally the group of surrounding counties or split counties (by five-digit ZIP) in which metropolitan central area commercial TV stations achieve the largest audience share.
Publisher
Environmental Systems Research Institute, Inc. (ESRI)
Place(s)
United States
Subject(s)
polygon, marketing, television, audience share, market share, and Economy
Year
2000
Held by
Princeton