EarthWorks Geospatial Catalog

United States Designated Market Areas, 1996

Author(s)
and
Description
United States Designated Market Areas is a polygon theme representing groups of surrounding counties or split counties (by five-digit ZIP) in which metropolitan central area commercial TV stations achieve the largest audience share. DMAs are designed by A.C. Nielsen and define non-overlapping geography for planning, buying, and evaluating television audiences across various U.S. markets.
Publisher
Environmental Systems Research Institute, Inc. (ESRI)
Collection
ESRI Data & Maps
Place(s)
United States
Year
2000
Held by
Columbia